Ad Honors Categories

 

SALES PROMOTION


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PRODUCT OR SERVICE SALES PRESENTATION

Printed sales material used to sell products and/or services such as brochures and sell sheets.


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PACKAGING

Packaging used to sell products.


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POINT-OF-PURCHASE (POP)

Materials designed for point of purchase promotions, not including point of purchase displays or signage. Please see Off Site Display Design.


Examples include postcards, self mailers, and other direct marketing promotions.

Direct Marketing


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Cross Media Campaign

Multiple sales materials used to sell products and/or services, which could include printed materials, outdoor advertising, video, audio, online, etc.


Collateral Material


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Stationery Package

Includes letterhead, envelope, and business cards.


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Annual Report

Includes black and white, color, marketing and financial sections, etc.


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Publication Design

Magazine, book, or catalog design.


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Special Event Material

Materials used for trade shows, grand openings, and other special events.


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Specialty Advertising

Ad specialty items such as t-shirts, mugs, and other promotional items.


Off Site


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Outdoor Board

Static or digital billboard, bus hut, or outdoor promotion.


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Vehicle Graphic Advertising

Vehicle graphics for cars, vans, trucks, and buses.


Display Design

Materials used separate from the main business location such as point of purchase displays, floor graphics, posters, etc.


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Campaign

Combination of off site advertising materials.


NON-TRADITIONAL ADVERTISING


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Non-Traditional Advertising

Any projects that don't fit well in the current categories.


CONSUMER OR TRADE PUBLICATION


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Ad

Single trade publication advertisement.


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Campaign

Multiple trade publication advertisements.


NEWSPAPER


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Ad

Includes single ROP ad, newspaper insert, post it note attached to a newspaper, or other newspaper advertising.


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Campaign

Multiple newspaper advertisements.


ONLINE ADVERTISING


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Websites, B to B

Online advertising for business to business.


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Online Campaign

Combination of online advertising materials.


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Non-traditional Online Advertising

E-mails, banner ads, micro-sites, game design etc.


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Websites, B to C

Online advertising for business to consumer.


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Mobile Websites

A website designed to specifically operate on a mobile device.


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Responsive Design

Online web design that is a single site and is optimized for multiple screen sizes.


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UX/UI

User interface design techniques for online advertising and mobile apps.


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Augmented Reality

Scannable interactive print ads.


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Social Media

Design and management of content and posting on social media pages/sites.


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Apps

Apps built for tablets and mobile devices.


Video


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Internet Commercial

Video advertising designed for internet only.


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Broadcast Commercial

Video advertising designed for television or cable.


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Campaign

Multiple video advertisements.


Multimedia DVD

Interactive content built for DVD distribution.


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Gaming

Games designed for mobile, web, or video including elements of those games such as music or character design.


Audio


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Broadcast Commercial

Radio or online audio advertisement or music jingle.


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Multiple audio advertisements or jingles.

Campaign


NON-PROFIT ADVERTISING


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Collateral

Includes stationary, annual report, posters, etc.


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Print

Printed material used to promote products and/or services.


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Audio/Online/Video

Video/audio used to promote non-profit organizations.


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Campaign

Multiple materials including print, collateral, video/audio to promote non-profit organizations.


Public Service


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Collateral

Collateral materials used to promote government agencies such as the fire department, police department, and social service agencies.


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Print

Printed materials used to promote government agencies such as the fire department, police department, and social service agencies.


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Audio/Online/Video

Audio/video materials used to promote government agencies such as the fire department, police department, and social service agencies.


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Campaign

Materials used to promote government agencies such as the fire department, police department, and social service agencies.


Self Promotion


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Collateral

Includes stationary, annual report, posters, etc.


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Print

Printed material used to promote products and/or services.


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Audio

Audio used to promote products and/or services.


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Broadcast Video

Video used to promote products and/or services.


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Online Video

Online video used to promote products and/or services.


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Campaign

Multiple promotions.


ELEMENTS OF ADVERTISING


Copywriting

Includes written content such as blogs, headings, slogans, body copy, etc.


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Illustration

Illustrative art created for advertising.


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Logo and Icon Design

Logos and icons created to represent products, services and/or brands.


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Photography

Includes black and white, color, portrait, and product photography.


Printing

Projects that display high quality printing and can include special printing processes such as engraving, foil stamping, embossing, and special finishes and coatings.


Cinematography/Special Effects

Includes a part of a commercial or video, special effects, etc. See the Video category to submit an entire commercial.Includes black and white, color, portrait, and product photography.